2017 was the ‘Year of the Rooster’ for the Canada Post Lunar New Year postage stamp series. The Year of the Rooster marked the ninth issue in the 12-month Lunar New Year series designed by the creative agency Paprika. Paprika’s design went on to win two awards, Applied Arts 2017 – Design Miscellaneous, Grafika 2018 – Grand prix / Special project.
The Year of the Rooster ran from Jan 28, 2017 to Feb 15, 2018. The rooster is considered by the Chinese to be an animal of good fortune because its name is pronounced similar to jí which means lucky or auspicious.
The domestic stamp depicts a rooster in full form with its chest puffed and mouth open, as if crowing to symbolize national pride. On the international stamp, the rooster is more solem and stately looking. Visible only under black light are the words “Canada 150” to mark Canada’s sesquicentennial. The mixture of Canadian Red, gold and maroon appears both festive and elegant.